The AI Act (AIA) is the first comprehensive European regulation designed to govern the use and development of artificial intelligence. While it originates in the EU, its impact extends far beyond European borders.
Much like the GDPR, the AI Act has extraterritorial effect. This means that companies outside the EU are not exempt: if your AI systems are offered, deployed, or have an impact within Europe, you must comply.
Who falls under the scope of the AI Act?
The regulation applies to:
- Developers of AI models and systems that place these products on the EU market – regardless of where they are located.
- Organizations established in Europe that deploy or rely on AI systems.
- Non-EU developers and companies whose AI systems produce outputs used within the EU.
- Individuals within the EU who are affected or harmed by AI-driven decisions (AI Liability Act).
This broad scope underscores one clear message: if your AI solution touches the European market in any way, the AI Act applies to you.
Key concepts to understand
- ‘Placing on the market’: making an AI model or system available in the EU for the first time.
- ‘Making available on the market’: distributing or providing AI models or systems, with or without payment.
- ‘Putting into service’: the first deployment or intended use of an AI system within Europe.
Why this matters
The AI Act is not just a European regulation—it sets a global benchmark for responsible and compliant AI. Companies worldwide must prepare to align their practices with this new standard.
If you would like tailored guidance on navigating the AI Act, don’t hesitate to reach out.